The funny thing, is that I am not a Nine Inch Nails fan. Seen them in concert twice, enjoyed it, but don't own any of their CDs, though I am strting to listen more, so that might change (he strategy seems to be working).
Anyway, a very interesting Digg interview with him mostly on his ideas for the new era of music delivery, promotion and our industry that I find myself agreeing with and happy that that is how I have been teaching marketing of music and the music industry classes this semester. So enjoy!
http://revision3.com/diggdialogg/trentreznor/
Having a hard time cutting and pasting the embed code, so here is the link.
Charlie Dahan
Friday, April 10, 2009
Sunday, April 5, 2009
Building A Record Label Around Ideals
In Wednesday's Indie Label's class we were discussing basic business plan elements and I got onto my soapbox about how a record company should stand for something more, needs to, no has to, stand for more than just exploiting masters. A lot of today's label's do.
They call it 'branding' but even in these crazy time an indie label can / should aim to build loyalty with their buyers. All these articles and books are aimed at how a musician can build a fan base (they only need 1,000 True Fans, Permission Marketing and so on (will post those later), but all those rules apply to labels. Build loyalty with the consumer, they will trust the label's taste and choice and give each artist a listen / a chance.
And then stand for something, be known as the label that puts out great music and supports cleaning up the environment, talking to their consumers (great customer service), etc.
I ran across this presentation and article from Umair Haque about how / why businesses with positive ideals are / will be successful in the future. I have a small issue with some of the examples he gives, he acknowledges some of the shortfalls of the example of Nike, Walmart, etc but then shrugs it off, but the concepts are on target
They call it 'branding' but even in these crazy time an indie label can / should aim to build loyalty with their buyers. All these articles and books are aimed at how a musician can build a fan base (they only need 1,000 True Fans, Permission Marketing and so on (will post those later), but all those rules apply to labels. Build loyalty with the consumer, they will trust the label's taste and choice and give each artist a listen / a chance.
And then stand for something, be known as the label that puts out great music and supports cleaning up the environment, talking to their consumers (great customer service), etc.
I ran across this presentation and article from Umair Haque about how / why businesses with positive ideals are / will be successful in the future. I have a small issue with some of the examples he gives, he acknowledges some of the shortfalls of the example of Nike, Walmart, etc but then shrugs it off, but the concepts are on target
Subscribe to:
Posts (Atom)
Posts
